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SMART BUSINESS SERIES 2018
Date and Time
Wednesday Oct 31, 2018
8:00 AM - 10:00 AM EDTWednesdays, October 31st, November 14th, November 28th
8:00-10:00 a.m.
Registration & Light Breakfast begins at 7:30 a.m.Location
Dover PD Conference Center
46 Chestnut Street, DoverFees/Admission
Whole Series (3 Sessions): $95 for Chamber Members / $125 for Not-Yet-Members
Registration is limited to 25 participants.
Contact Kim Lindquist to discuss individual session participation at 742-2218.Website
Contact Information
Kim Lindquist
Send EmailDescription
Depending on your industry, you may call them clients, guests, patrons, patients, or donors. However you refer to your customers, you need to Bring in the Business! Messaging and customer service are key elements to any successful business. Learn how to effectively market your business and establish your customer experience to attract more customers, close the deal and keep them coming back.
The 2018 Eastern Bank Smart Business Series consists of three, two-hour long workshops featuring a distinguished panel of branding and customer service experts who will provide insight on how to create content, convert leads into sales, and the importance of exceptional customer service.
Session #1
Wednesday, October 31stHow to Attract More CustomersWhat you will learn:- Identify your ideal customer and turn customer information into a prospecting strategy.
- Create content and messaging on what matters most to your customers.
- Implement a divers portfolio of marketing strategies to gain new customers.
Session #2
Wednesday, November 14th
How to Close the DealWhat you will learn:- Define your unique selling proposition to stand out from the competition.
- Develop effective marketing and sales systems to track and measure success.
- Convert leads into customer through identifying sale objections and offering solutions.
Session #3
Wednesday, November 28th
How to Keep Your CustomersWhat you will learn:- Identify your customers' key success factors.
- Make every interaction with your customers matter.
- Train and reward employees for providing exceptional customer service.
Series Presenters:
Christine Sieks, Townsquare Media Norther New England (Series Moderator)
Kate Paine, NEMO Equipment
Daniel Morse, Townsquare Media Northern New England
Kevin Duffy, TRUE Marketing
Ryan Sheehy, Townsquare Media Northern New England
Susan DeRoy, Citizens Count
Eric Sessler, Eastern Marketing Services
Shawn Olsten, Townsquare Media Northern New England
Kelly Glennon, Jewlery Creations
Molly Hodgson, Human Resource Partners
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