Topic: Pipelines & Prospecting for New Business
Presented by: Tom Levasseur, The Beacon Retirement Group
Now that you've defined your brand, you need to build your audience. The elemental tools of building an entrepreneurial business are time management and prospecting. Time is the most valuable of all resources because it is non-renewable. So as an entrepreneur you must use your time wisely and make sure you spend enough of it on prospecting.
Prospecting is essential because finding and acquiring new customers is how you build your business. Getting the right types of people into your prospecting pipeline and keeping it full at all times is an ongoing requirement. In this session we will discuss how time management and prospecting intersect for efficiency. We will also explore creative approaches to employ and specific skills to master.
Tom Levasseur is the Principal of The Beacon Retirement Group and has been providing life insurance and investment solutions to individuals and businesses in the Seacoast area for 32 years. Tom has been a Qualifying & Life Member of the Million Dollar Round Table, which represents the top 2% of Financial Services Professionals worldwide. Tom is a recognized authority on prospecting strategies and has been a speaker for MDRT on the subject.
Branding is the foundation of marketing. Once your brand is defined, you need to build your audience and their loyalty with digital marketing strategies. The 2018 Local Expert Series, sponsored by TD Bank, will present six sessions focused on identifying your brand and leveraging modern marketing tools to grow your business.